NJ · State trademark search

New Jersey trademark search & registration

One federal USPTO registration protects a New Jersey business nationwide, New Jersey included. Search live USPTO records below, then see how the Division of Revenue and Enterprise Services (Dept. of the Treasury) runs the state’s own trademark register and when it’s actually worth using.

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Federal (USPTO) — start here

A federal registration, filed once through the USPTO, gives nationwide rights that include New Jersey. It’s the right starting point for almost any business selling across state lines, online, or planning to expand beyond New Jersey.

New Jersey state registration

New Jersey’s state trademark register is run by the Division of Revenue and Enterprise Services (Dept. of the Treasury). The published filing fee is $50 per class, with registrations renewing every 5 years. It only protects a mark within New Jersey’s borders, not nationwide — always confirm the current process and fee on the agency’s own page before filing.

When does a New Jersey state trademark make sense?

  • Your business genuinely operates only within New Jersey — a local shop, restaurant or service business with no plans to sell out of state or online.
  • You want fast, low-cost protection now while a federal intent-to-use application is still pending.
  • You need to establish New Jersey-specific priority for a name ahead of local competitors.

For most brands — especially anything sold online, as software, or shipped across state lines — federal registration is the stronger, more durable choice, and a New Jersey filing (if used at all) is a complement to it rather than a substitute.

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