Nice Classification
Class 16 — Paper & printed matter
goodsPaper, cardboard, printed matter, books, and stationery.
Is your brand in Class 16?
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Filing in Class 16
Covers the physical printed object — a book, a magazine, packaging material — but not the content or publishing service itself, which is a Class 41 service. A publisher launching both a print magazine and a media brand typically needs this class for the physical product and Class 41 for the publishing/media service.
The USPTO charges a base application fee of $350 per class under the current fee schedule (as verified on 2026-07-07) — Class 16 is billed the same as every other class. Standard base fee under the 2025 fee schedule, filed via the USPTO Trademark Center. To keep that base fee, use pre-approved wording from the USPTO’s ID Manual to describe your goods rather than a custom description, which triggers a surcharge. See the full USPTO fee schedule for current figures.
In practice, businesses filing in Class 16 often also need Class 35 (Advertising & retail) and Class 41 (Education & entertainment) — run a search across all of them before filing, not just this one.