Nice Classification
Class 35 — Advertising & retail
servicesAdvertising, marketing, business management, e-commerce and retail store services.
Is your brand in Class 35?
Search live USPTO records to see if a name is already registered or pending in this class — or any other.
Enter a name and we'll screen it against USPTO records in seconds.
Filing in Class 35
This is the class for the act of selling — "online retail store services featuring X" — which is legally distinct from a filing on the product X itself. A brand selling its own branded apparel typically needs both Class 25 (the clothing) and Class 35 (the store selling it), a two-class filing that first-time applicants often underestimate.
The USPTO charges a base application fee of $350 per class under the current fee schedule (as verified on 2026-07-07) — Class 35 is billed the same as every other class. Standard base fee under the 2025 fee schedule, filed via the USPTO Trademark Center. To keep that base fee, use pre-approved wording from the USPTO’s ID Manual to describe your services rather than a custom description, which triggers a surcharge. See the full USPTO fee schedule for current figures.
In practice, businesses filing in Class 35 often also need Class 9 (Software & electronics) and Class 41 (Education & entertainment) — run a search across all of them before filing, not just this one.